5 P.M. idea validation

Pressure-test your idea before you build it.

Eight focused questions across the problem, purchaser, pricing, market, and founder fit. Get an honest score and one practical next step.

3 min to complete8 questions$0 always
Step 1About 3 minutes

Describe the customer, their problem, and your proposed solution in a few sentences.

Your idea stays in this browser and is never sent to analytics.

A direct answer

How does this idea validation tool work?

The tool asks you to assess the evidence behind five parts of a business idea: the problem, the purchaser, the pricing model, the reachable market, and your fit as the founder. It turns your answers into a directional score, highlights the weakest assumption, and recommends a small test you can run before building.

What is the 5 P.M. framework?

The 5 P.M. framework is a way to evaluate a startup idea through five practical lenses: Problem, Purchaser, Pricing Model, Market, and Product–Founder Fit. It helps founders compare ideas and spot risk before committing months of work. A score is not proof of demand—it is a prompt to gather better evidence.

Is this startup idea validator free?

Yes. You can describe your idea, answer every question, and see your complete score and next step without an account or email. The optional email form sends a workbook you can use for deeper validation.

What happens after I validate my idea?

Test the weakest assumption first. Usually that means interviewing a handful of narrowly defined buyers, testing a real price, or measuring demand with a simple offer. Do not treat a high score as permission to build the full product; treat it as a reason to run the next cheap test.